The pixels tracking are used by ad platforms such as Facebook and Adwords to allow you to gather data on your customers and how they behave on your website. By adding your pixel ID from either of the platforms, you will be able to optimize marketing simply by using short URLs.
To add a pixel:
- Under the Pixel page, add your desired pixel including a name and the pixel ID
- When shortening, click on advanced option, browse to the end of the block and you will see an option to select the pixel